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Archive for October 2018

Tell Us Something We Don’t Know

Sometimes, when you read a report, or hear a presentation, you think to yourself  “Oh boy, why don’t you tell me something I don’t know” … but then again, often the message is worth hearing again so that we truly get it. We need to hear some things over and over again until the message…

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Green Marketing Is Hot (Again).

Back in the early 2000’s, there was a surge in brands and marketers using “green” as a rallying cry. Often however, the efforts backfired as consumers saw through the advertising as an attempt to play on the heart strings of those concerned about the environment, without the advertiser really caring about the cause. By 2008,…

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The Marketing Funnel – How Long Have You Been Getting It Wrong?

Awareness, Consideration and Purchase. The Marketing Funnel as a straight line that the likes of David Ogilvy, Leo Burnett and Jerry Della Femina pitched to brands since the 1940’s. Then along came the Internet (Thanks Al Gore ha!): search and social forever changed that linear path. Google … you’ve heard of it right? They have…

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