All Impressions Are Not Created Equal: A look at wasted ad spend on Made For Advertising (MFA) websites

made for advertising (mfa) - chartlocal's programmatic solution - august 2023

In recent months, the digital advertising industry has been abuzz with discussions about the challenges posed by made-for-advertising (MFA) sites. As highlighted by a recent MediaPost article, even industry giants like GroupM are taking steps to filter out these low-quality sites from their programmatic buys. But what does this mean for advertisers, and how does…

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