ChartLocal https://chartlocal.com Digital Marketing & Strategic Consulting Thu, 29 Aug 2019 16:29:10 +0000 en-US hourly 1 https://chartlocal.com/wp-content/uploads/2018/12/favicon.png ChartLocal https://chartlocal.com 32 32 105591587 Myth: My customers don’t watch YouTube https://chartlocal.com/2019/03/15/youtube/ Fri, 15 Mar 2019 15:36:55 +0000 https://chartlocal.com/?p=4166 Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. We know, for instance, that the demographics of YouTube’s audience is more than 50% female, YouTube users are more likely to have kids than non-users, and users are more likely to have a college degree than the general population. (Source: ThinkWithGoogle)...

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Tell Us Something We Don’t Know https://chartlocal.com/2018/10/31/tell-us-something-we-dont-know/ Wed, 31 Oct 2018 04:00:00 +0000 https://chartlocal.com/tell-us-something-we-dont-know/ Sometimes, when you read a report, or hear a presentation, you think to yourself “Oh boy, why don’t you tell me something I don’t know” … but then again, often the message is worth hearing again so that we truly get it. We need to hear some things over and over again until the message really sinks in. Such is the case with a recent *study we read about B2B companies and what ‘content’ they push to...

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Green Marketing Is Hot (Again). https://chartlocal.com/2018/10/25/green-marketing-is-hot-again/ Thu, 25 Oct 2018 04:00:00 +0000 https://chartlocal.com/green-marketing-is-hot-again/ Back in the early 2000’s, there was a surge in brands and marketers using “green” as a rallying cry. Often however, the efforts backfired as consumers saw through the advertising as an attempt to play on the heart strings of those concerned about the environment, without the advertiser really caring about the cause. By 2008, The New York Times proclaimed that green marketing had lost some of it’s...

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The Marketing Funnel – How Long Have You Been Getting It Wrong? https://chartlocal.com/2018/10/03/the-marketing-funnel-how-long-have-you-been-getting-it-wrong/ Wed, 03 Oct 2018 04:00:00 +0000 https://chartlocal.com/the-marketing-funnel-how-long-have-you-been-getting-it-wrong/ Awareness, Consideration and Purchase. The Marketing Funnel as a straight line that the likes of David Ogilvy, Leo Burnett and Jerry Della Femina pitched to brands since the 1940’s. Then along came the Internet (Thanks Al Gore ha!): search and social forever changed that linear path. Google … you’ve heard of it right? They have access to massive amounts of data about consumer behavior...

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Digital Disruption – Don’t react … Prepare. https://chartlocal.com/2018/09/05/digital-disruption/ Wed, 05 Sep 2018 04:00:00 +0000 https://chartlocal.com/digital-disruption/ Are you aware of and mindful of digital disruption? It is not always a negative thing as some would assume. Digital disruption can be a very positive force, and as long as you are on the top of the wave, it can mean huge gains for your business. Ignore it however, at your own peril. Being prepared in business is always smart. Having an emergency financial fund, planning for holiday increases or...

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Misunderstood Generation Z – Don’t Underestimate Them https://chartlocal.com/2018/08/17/misunderstood-generation-z-dont-underestimate-them/ Fri, 17 Aug 2018 04:00:00 +0000 https://chartlocal.com/misunderstood-generation-z-dont-underestimate-them/ New research by Foursquare and Carat give businesses and brands a greater understanding of the demographic. A new study looking at Generation Z (those born between 1997 and 2015) says that this youngest generation will be responsible for an estimated $145 billion in direct spending by 2020. So, whether you love these youngsters, or can’t stand to be around them, it has never been more important...

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Google Billboards … Yes, Billboards! https://chartlocal.com/2018/08/13/google-billboards-yes-billboards/ Mon, 13 Aug 2018 04:00:00 +0000 https://chartlocal.com/google-billboards-yes-billboards/ Doesn’t that title sound a bit contrary? Google and the roadside billboard? Well, Google, the undisputed king of modern digital marketing, and one of the oldest forms of traditional advertising, the billboard, could be joining forces. Talks are purportedly underway in Germany as of this writing that could be the harbinger of things to come very soon in the rest if the EU, and eventually here in...

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Develop A Killer USP with ChartLocal – Free Report https://chartlocal.com/2018/08/07/develop-a-killer-usp/ Tue, 07 Aug 2018 04:00:00 +0000 https://chartlocal.com/develop-a-killer-usp/ An effective Unique Selling Proposition (USP) can make a huge difference in the success of a business. Take a look at five real world examples that propelled businesses forward, solidified them as brand leaders and actually increased market share. A few well crafted words that made the company stand out, positioned them as the industry leaders and left their competition in the dust!

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Medical Marketing and HIPAA – Market In Compliance With ChartLocal https://chartlocal.com/2018/08/06/hipaa-market-in-compliance-with-chartlocal/ Mon, 06 Aug 2018 04:00:00 +0000 https://chartlocal.com/hipaa-market-in-compliance-with-chartlocal/ Marketing In Compliance

Like most businesses today, healthcare providers, and medical practitioners market themselves to potential new customers and patients. Digital marketing provides a cost effective option for reaching the greatest number of potential patients. Data is key to the effectiveness of that marketing. With digital marketing, the reporting and analytics you can gather provide key insights into which of your...

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Will Google Pin A Scarlet Letter on Your Website This Month? https://chartlocal.com/2018/07/09/will-google-pin-a-scarlet-letter-on-your-website-this-month/ Mon, 09 Jul 2018 04:00:00 +0000 https://chartlocal.com/will-google-pin-a-scarlet-letter-on-your-website-this-month/ Ahh … Summertime, warm air, soft sand beaches, mountain high hikes, BBQ, tan lines, and Google forcing your website traffic numbers to drop, faster than a rolling hotdog off your backyard grill. Wait … What? Google, making my traffic drop? Oh yes, my friend! July is here and Google’s “loose” deadline for forcing a “more secure Internet” is upon us. Google has started to visibly warn searchers that...

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