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Archive for August 2018
Misunderstood Generation Z – Don’t Underestimate Them
New research by Foursquare and Carat give businesses and brands a greater understanding of the demographic. A new study looking at Generation Z (those born between 1997 and 2015) says that this youngest generation will be responsible for an estimated $145 billion in direct spending by 2020. So, whether you love these youngsters, or can’t…
Read MoreGoogle Billboards … Yes, Billboards!
Doesn’t that title sound a bit contrary? Google and the roadside billboard? Well, Google, the undisputed king of modern digital marketing, and one of the oldest forms of traditional advertising, the billboard, could be joining forces. Talks are purportedly underway in Germany as of this writing that could be the harbinger of things to come…
Read MoreDevelop A Killer USP with ChartLocal – Free Report
Increase Market Share With a USP – Get The FREE Report An effective Unique Selling Proposition (USP) can make a huge difference in the success of a business. Take a look at five real world examples that propelled businesses forward, solidified them as brand leaders and actually increased market share. A few well crafted words…
Read MoreMedical Marketing and HIPAA – Market In Compliance With ChartLocal
Marketing In Compliance Like most businesses today, healthcare providers, and medical practitioners market themselves to potential new customers and patients. Digital marketing provides a cost effective option for reaching the greatest number of potential patients. Data is key to the effectiveness of that marketing. With digital marketing, the reporting and analytics you can gather provide…
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