Posts by Paul Evans

Tell Us Something We Don’t Know

Sometimes, when you read a report, or hear a presentation, you think to yourself  “Oh boy, why don’t you tell me something I don’t know” … but then again, often the message is worth hearing again so that we truly get it. We need to hear some things over and over again until the message…

Read More

Green Marketing Is Hot (Again).

Back in the early 2000’s, there was a surge in brands and marketers using “green” as a rallying cry. Often however, the efforts backfired as consumers saw through the advertising as an attempt to play on the heart strings of those concerned about the environment, without the advertiser really caring about the cause. By 2008,…

Read More

The Marketing Funnel – How Long Have You Been Getting It Wrong?

Awareness, Consideration and Purchase. The Marketing Funnel as a straight line that the likes of David Ogilvy, Leo Burnett and Jerry Della Femina pitched to brands since the 1940’s. Then along came the Internet (Thanks Al Gore ha!): search and social forever changed that linear path. Google … you’ve heard of it right? They have…

Read More

Digital Disruption – Don’t react … Prepare.

Are you aware of and mindful of digital disruption? It is not always a negative thing as some would assume. Digital disruption can be a very positive force, and as long as you are on the top of the wave, it can mean huge gains for your business. Ignore it however, at your own peril.…

Read More

Misunderstood Generation Z – Don’t Underestimate Them

New research by Foursquare and Carat give businesses and brands a greater understanding of the demographic. A new study looking at Generation Z (those born between 1997 and 2015) says that this youngest generation will be responsible for an estimated $145 billion in direct spending by 2020. So, whether you love these youngsters, or can’t…

Read More

Google Billboards … Yes, Billboards!

Doesn’t that title sound a bit contrary? Google and the roadside billboard? Well, Google, the undisputed king of modern digital marketing, and one of the oldest forms of traditional advertising, the billboard, could be joining forces. Talks are purportedly underway in Germany as of this writing that could be the harbinger of things to come…

Read More

Develop A Killer USP with ChartLocal – Free Report

Increase Market Share With a USP – Get The FREE Report An effective Unique Selling Proposition (USP) can make a huge difference in the success of a business. Take a look at five real world examples that propelled businesses forward, solidified them as brand leaders and actually increased market share. A few well crafted words…

Read More

Medical Marketing and HIPAA – Market In Compliance With ChartLocal

Marketing In Compliance Like most businesses today, healthcare providers, and medical practitioners market themselves to potential new customers and patients. Digital marketing provides a cost effective option for reaching the greatest number of potential patients. Data is key to the effectiveness of that marketing. With digital marketing, the reporting and analytics you can gather provide…

Read More

Will Google Pin A Scarlet Letter on Your Website This Month?

Ahh … Summertime, warm air, soft sand beaches, mountain high hikes, BBQ, tan lines, and Google forcing your website traffic numbers to drop, faster than a rolling hotdog off your backyard grill. Wait … What? Google, making my traffic drop? Oh yes, my friend! July is here and Google’s “loose” deadline for forcing a “more…

Read More