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Posts by Paul Evans
Develop A Killer USP with ChartLocal – Free Report
Increase Market Share With a USP – Get The FREE Report An effective Unique Selling Proposition (USP) can make a huge difference in the success of a business. Take a look at five real world examples that propelled businesses forward, solidified them as brand leaders and actually increased market share. A few well crafted words…
Read MoreMedical Marketing and HIPAA – Market In Compliance With ChartLocal
Marketing In Compliance Like most businesses today, healthcare providers, and medical practitioners market themselves to potential new customers and patients. Digital marketing provides a cost effective option for reaching the greatest number of potential patients. Data is key to the effectiveness of that marketing. With digital marketing, the reporting and analytics you can gather provide…
Read MoreHow To Turn Customer Success Into YOUR Success.
We recently blogged about the churn factor in business and how a small reduction in churn can mean huge gains in company growth and profit. New research from McKinsey shows that in addition, time spent on customer success is really turning some companies around … for the better. According to the report, businesses with…
Read MoreIs Your Phone Spying On You to Serve Relevant Ads?
Relevance is key in marketing today. But, is your smartphone spying on you to get the marketing data? There is a tech rumor that refuses to die. It is the one that says Facebook uses your smartphone microphone to listen to you and those around you, then serves you ads that are relevant to what…
Read MoreShould You Invest Money to gain Facebook Likes?
Disclaimer: Facebook fans are important for brand building, but they aren’t that important – anymore. Ever since Facebook severely limited the organic reach of fan pages in the newsfeeds, the power of the “like” has diminished greatly. This is why it puzzles me a little bit when I see people spending precious advertising dollars…
Read MoreBest Practices: Managing Negative Customer Reviews
DO’S AND DON’TS FOR MANAGING NEGATIVE CUSTOMER REVIEWS Negative reviews can seem like a personal attack on your business’s integrity. Yet handled appropriately, online criticism can be turned around and used to promote your business. In this article, you’ll find helpful tips and best practices for handling negative reviews posted by your customers. Do respond…
Read MoreTips for Running a Facebook Contest
Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For example,…
Read More19 Surprising Words That Increase Reach!
Thank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that hold more power over our decision making process than others, according to today’s infographic by QuickSprout. For example, if you were running…
Read MoreCreepy but Effective, Retargeting Works!
You have probably noticed ads for something you’ve been looking at following you around the Internet once you’ve left a website. How does that work? You are doing some online shopping and see something you really like but decide against buying it. While scrolling through a different site, you see the same item on your sidebar.…
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