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All Impressions Are Not Created Equal: A look at wasted ad spend on Made For Advertising (MFA) websites
In recent months, the digital advertising industry has been abuzz with discussions about the challenges…
How important are online reviews?
Think about it…when was the last time you read a review? Most consumers are browsing…
Recruitment Rundown
COVID-19 proved to have a massive impact on recruiters, resulting in a wave of new…
Six SEO Stats – Why SEO Matters
What is SEO (search engine optimization)? SEO is both a series of best practices and…
What is Google My Business and Why is it Essential for Local Business?
Google My Business (GMB) is a business listing that allows business owners to control and…
Myth: My customers don’t watch YouTube
Picture for a moment the “average YouTube user.” What do you see? We hear a…
Tell Us Something We Don’t Know
Sometimes, when you read a report, or hear a presentation, you think to yourself “Oh…
Green Marketing Is Hot (Again).
Back in the early 2000’s, there was a surge in brands and marketers using “green”…
The Marketing Funnel – How Long Have You Been Getting It Wrong?
Awareness, Consideration and Purchase. The Marketing Funnel as a straight line that the likes of…