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made for advertising (mfa) - chartlocal's programmatic solution - august 2023

All Impressions Are Not Created Equal: A look at wasted ad spend on Made For Advertising (MFA) websites

August 25, 2023

In recent months, the digital advertising industry has been abuzz with discussions about the challenges…

How important are online reviews?

December 3, 2021

Think about it…when was the last time you read a review? Most consumers are browsing…

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Recruitment Rundown

November 19, 2021

COVID-19 proved to have a massive impact on recruiters, resulting in a wave of new…

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Six SEO Stats – Why SEO Matters

October 27, 2021

What is SEO (search engine optimization)?  SEO is both a series of best practices and…

What is Google My Business and Why is it Essential for Local Business?

October 6, 2021

Google My Business (GMB) is a business listing that allows business owners to control and…

Myth: My customers don’t watch YouTube

March 15, 2019

Picture for a moment the “average YouTube user.” What do you see? We hear a…

Tell Us Something We Don’t Know

October 31, 2018

Sometimes, when you read a report, or hear a presentation, you think to yourself  “Oh…

Green Marketing Is Hot (Again).

October 25, 2018

Back in the early 2000’s, there was a surge in brands and marketers using “green”…

The Marketing Funnel – How Long Have You Been Getting It Wrong?

October 3, 2018

Awareness, Consideration and Purchase. The Marketing Funnel as a straight line that the likes of…