Six SEO Stats – Why SEO Matters
What is SEO (search engine optimization)?
SEO is both a series of best practices and a core aspect of digital marketing that increases your site’s online visibility on search engines. Billions of searches take place each day on Google alone. That’s because consumers trust search engines to deliver results to help connect them with the services, products or information they are seeking. A top spot on a search engine’s results page builds credibility for your business. While SEO is complex, it continues to be valuable for businesses to invest in effective strategies. Here are six staggering statistics that signal the significance of SEO.
1. More than half of consumers use search engines to find local information.
Consumers are using search engines like Google, Yahoo, and Bing to discover and learn more about local businesses. Is your business showing up? A properly optimized website has a higher likelihood of showing up in search results in a more favorable position than their competitors.
2. 72% of consumers that did a local search visited a store within five miles.
That’s according to a study from Hubspot. A site with a solid SEO foundation has a greater chance of connecting with prospective customers who are searching for services and products they offer, which may result in more people visiting stores, placing orders, etc. When your website offers information customers seek and is structured in a way that search engines can interpret the information, the likelihood it reaches prospective customers is higher.
3. 28% of local searches result in purchase.
Hubspot also cites consumers are not only taking action to visit businesses but they also are making purchases. Once they’re in your door or on the phone, it’s up to you and your employees to sell your products and services. Providing exceptional customer service increases customer retention and recurring revenue.
4. There are about 7 billion Google searches per day.
Google is the number one search engine in its market. That being said, it should be no surprise that a notable presence on Google is extremely beneficial to a business. Additionally, Google rewards businesses that maintain a mobile-friendly website, boosting a business’s SEO. (see point 6).
5. 75% of searchers never go past the first page of search results.
Be honest. When you’re searching online, how often do you look past the second or third pages of search results? The truth is most of us don’t browse past the first page. It’s important to continuously update your website using evolving SEO trends to ensure your website is favorably positioned on the search results page.
6. 61% of mobile searchers are more likely to contact local businesses with mobile-friendly sites.
Hubspot’s research indicates mobile optimization is essential. Not only do you want your business to be visible online, but you need your website to be mobile friendly. People depend on their phones to conduct quick and easy searches. Websites that are difficult to navigate on mobile phones will likely cost a company customers, clients, or patients. Google utilizes mobile-first indexing which pulls information from the mobile page rather than the desktop page. This information assists Google in determining the relevance of your website and ultimately where it belongs in the search results. If Google is unable to collect the necessary information from your business’s mobile page, they may not display your page in the search results.
SEO Strategies That Work
At ChartLocal, we specialize in helping businesses build online visibility with a solid SEO foundation and by utilizing a variety of digital marketing techniques. Through a combination of on-page SEO and Google My Business optimization strategies, our team was able to generate an online presence and drive organic leads for a client in the USVI on an island where they had no physical presence. This is just one example of many client success stories.
While optimizing your web page is an important aspect of SEO, it is important to recognize that there are many other factors that help boost your business’s SEO. Content marketing, branding, user experience, web development, and many more digital marketing tools contribute towards a business’s ability to be found by new customers, priming them for growth and success. Contact us today to learn more.