Brand Positioning: Exclusive Interview with Ulli Applebaum, Creator of First the Trousers Then The Shoes In this insightful interview, we had the privilege of speaking with Ulli Applebaum, the mastermind behind the innovative brand, First the Trousers Then The Shoes. Applebaum shared valuable insights into the brand’s unique positioning strategy and the key factors that have contributed to its success. During our conversation, Applebaum emphasized the importance of establishing a distinct brand identity that resonates with the target audience. He highlighted the significance of creating a compelling narrative that sets the brand apart from its competitors and captures the essence of its values and mission. One of the core aspects of First the Trousers Then The Shoes’ brand positioning is its focus on authenticity and transparency. Applebaum explained how being genuine and honest with customers has helped build trust and loyalty, ultimately driving the brand’s growth and reputation in the market. Furthermore, Applebaum discussed the role of consistency in brand positioning, stressing the need for a unified and coherent brand message across all touchpoints. By maintaining a consistent brand voice and visual identity, First the Trousers Then The Shoes has been able to reinforce its positioning and build a strong brand presence. In conclusion, our interview with Ulli Applebaum provided valuable insights into the importance of brand positioning and the strategies that have propelled First the Trousers Then The Shoes to success. By focusing on authenticity, consistency, and a compelling brand narrative, Applebaum has demonstrated how effective brand positioning can drive growth and differentiation in a competitive market landscape.

By Chris Carlton | March 20, 2023

Brand Positioning: The Key to Brand Success In the competitive world of marketing, brand positioning plays a crucial role in setting a brand apart from its competitors. Ulli Appelbaum, a renowned expert on brand positioning and the author of “The Brand Positioning Workbook,” sheds light on the importance of getting brand positioning right in a…

Read More