Exclusive Interview with Matthew Seagrim, Senior Vice President of Scene+: The Evolution of Loyalty Programs In a recent interview, we had the privilege of speaking with Matthew Seagrim, the esteemed Senior Vice President of Scene+. Our conversation delved into the dynamic landscape of loyalty programs, exploring the innovative concept of Loyalty 2.0. Seagrim shared valuable insights into the evolution of loyalty initiatives, emphasizing the importance of adapting to changing consumer behaviors and preferences. He highlighted the shift towards personalized experiences and seamless integration across digital platforms as key drivers of loyalty program success in the modern era. One of the key takeaways from our discussion was the pivotal role of data analytics in shaping customer engagement strategies within loyalty programs. Seagrim underscored the significance of leveraging data-driven insights to deliver targeted offers and personalized rewards that resonate with customers on a deeper level. Furthermore, Seagrim emphasized the need for ongoing innovation and agility in loyalty program design, citing the rapid pace of technological advancements and shifting market dynamics. By staying attuned to emerging trends and consumer demands, organizations can stay ahead of the curve and foster long-lasting customer loyalty. As the loyalty landscape continues to evolve, Seagrim’s vision for Loyalty 2.0 serves as a guiding light for businesses seeking to enhance customer relationships and drive sustainable growth in an increasingly competitive market. By embracing a customer-centric approach and harnessing the power of data-driven strategies, organizations can unlock new opportunities for engagement and loyalty in the digital age.

By Chris Carlton | December 17, 2022

Title: Loyalty Programs in Canada: The Rise of Scene+ and the Vision of Matthew Seagrim In the realm of loyalty programs in Canada, the landscape has been dominated by the iconic AIR MILES Reward Program for over three decades. However, recent years have seen a shift in the loyalty market dynamics, with the emergence of…

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