Revolutionizing Marketing: A Conversation with Dr. V. Kumar, Marketing Professor at St. John’s University in New York City and CEO of IMC Institute In a recent interview, we had the privilege of discussing groundbreaking marketing strategies with Dr. V. Kumar, a distinguished academic at St. John’s University and the driving force behind IMC Institute.

By Chris Carlton | July 26, 2022

The marketing landscape has undergone significant transformations over the years, evolving from a peripheral function to a central driver of business success. In a seminal article published in 1960 by Robert Keith, a Pillsbury executive, titled “The Marketing Revolution,” the shift in marketing philosophy was highlighted. Keith emphasized the importance of placing the customer at…

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