Marketing Accountability: A Discussion with Neil Bendle, Head of the Advisory Council at the Marketing Accountability Standards Board In a recent interview, Neil Bendle, who serves as the Chair of the Advisory Council at the Marketing Accountability Standards Board, shed light on the importance of marketing accountability in today’s landscape. Bendle emphasized the need for marketers to be accountable for their strategies and actions, highlighting the role of the Marketing Accountability Standards Board in setting industry benchmarks. During the discussion, Bendle underscored the significance of measuring marketing effectiveness and ROI. He stressed the need for marketers to demonstrate the impact of their efforts on business outcomes, emphasizing the importance of data-driven decision-making in achieving marketing accountability. Bendle also discussed the challenges faced by marketers in quantifying the impact of their campaigns and initiatives. He emphasized the role of metrics and analytics in tracking performance and optimizing marketing strategies for better accountability. Overall, the conversation with Neil Bendle highlighted the evolving landscape of marketing accountability and the crucial role that the Marketing Accountability Standards Board plays in promoting transparency and effectiveness in marketing practices.

By Chris Carlton | June 21, 2022

Title: Bridging the Gap Between Marketing and Finance: An Interview with Neil Bendle In the corporate world, marketing and finance often find themselves at odds, operating in isolated silos with conflicting perspectives and priorities. Neil Bendle, the head of the Marketing Accountability Standards Board and co-author of “Marketing Metrics,” sheds light on the longstanding rift…

Read More