Valuable Content: A Discussion with Ann Handley, Chief Content Officer at MarketingProfs In a recent interview, we had the opportunity to chat with Ann Handley, the Chief Content Officer at MarketingProfs, about the significance of creating impactful content. Ann shared her insights on the importance of producing content that resonates with audiences and drives engagement. During our conversation, Ann emphasized the need for content that adds value and meaning to the reader’s experience. She highlighted the significance of crafting content that is not only informative but also compelling and relevant to the target audience. According to Ann, creating content that matters involves understanding the needs and interests of your audience. By focusing on delivering content that addresses their pain points and provides solutions, businesses can establish a deeper connection with their customers and drive meaningful interactions. In today’s digital landscape, where competition for attention is fierce, Ann stressed the importance of producing high-quality content that stands out. She emphasized the role of storytelling in capturing audience attention and creating a lasting impact. Furthermore, Ann highlighted the value of consistency in content creation. By developing a content strategy that is consistent and aligned with the brand’s voice and values, businesses can build credibility and trust with their audience over time. In conclusion, Ann Handley’s insights underscore the importance of creating content that is not only relevant and informative but also engaging and valuable to the audience. By focusing on producing content that matters, businesses can enhance their brand presence, drive customer engagement, and ultimately achieve their marketing goals.

By Chris Carlton | June 22, 2020

In a world where brands are constantly vying for attention and relevance, the concept of creating content that truly matters has become a pivotal focus. The recent global pandemic has forced many brands to reevaluate their messaging and approach, leading to a surge in public displays of solidarity and empathy. However, amidst the sea of…

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