Exploring Thought Leadership: A Conversation with Tedde van Gelderen, CEO of Akendi In this exclusive interview, we delve into the insights of Tedde van Gelderen, the esteemed CEO of Akendi, a leading experience design agency. Tedde shares his expertise on the concept of experience thinking and its impact on businesses today. Q: Tedde, can you explain the concept of experience thinking and why it is crucial for businesses? A: Experience thinking is a strategic approach that places the user experience at the core of every business decision. It involves understanding the needs, desires, and behaviors of users to create meaningful and impactful experiences. In today’s competitive landscape, businesses that prioritize experience thinking gain a significant edge by delivering products and services that truly resonate with their target audience. Q: How does Akendi incorporate experience thinking into its design process? A: At Akendi, we embed experience thinking into every stage of our design process. From conducting in-depth user research to creating intuitive interfaces, we ensure that the end-user is always top of mind. By empathizing with users and involving them in the design journey, we can create solutions that not only meet their needs but also exceed their expectations. Q: What are some common challenges businesses face when implementing experience thinking? A: One of the main challenges businesses encounter is shifting from a product-centric mindset to a user-centric one. It requires a fundamental change in perspective and a willingness to prioritize user needs above all else. Additionally, businesses may struggle with integrating experience thinking across all departments and levels of the organization. However, with the right guidance and commitment, these challenges can be overcome. Q: How do you see the future of experience thinking evolving in the coming years? A: I believe that experience thinking will continue to play a pivotal role in shaping the future of business. As technology advances and consumer expectations evolve, businesses will need to adapt by placing a greater emphasis on delivering exceptional experiences. This will require a holistic approach that considers not only the digital interactions but also the physical and emotional aspects of the user experience. In conclusion, Tedde van Gelderen’s insights shed light on the importance of experience thinking in today’s business landscape. By embracing this strategic approach, businesses can differentiate themselves, drive customer loyalty, and ultimately achieve long-term success.

By Chris Carlton | April 10, 2019

Title: Unleashing Innovation Through Design Thinking and Experience Thinking In today’s fast-paced business landscape, the pressure to innovate and stay ahead of digital disruption is more intense than ever. One approach that has gained significant traction in fostering innovation is design thinking. Over the past decade, design thinking has transitioned from operating on the periphery…

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