Optimal Social Media Posting Times in 2025: Latest Insights

Optimizing Your Social Media Posting Schedule for 2025

In the ever-evolving landscape of social media marketing, posting new content is only half the battle. The timing of your posts plays a critical role in engaging your audience effectively. However, determining the best times to post can often feel like a shot in the dark. But fear not, as there is a wealth of data available to guide you in making informed decisions on when and how often to post on social media.

According to a recent survey conducted for HubSpot’s 2025 Social Media Trends report, nearly 29% of marketers emphasized the importance of a data-informed marketing strategy. This data-driven approach can help you decipher the optimal times to post across various social media platforms to maximize audience engagement.

Let’s delve into key statistics and expert-tested advice on the best times to post on popular social media platforms in 2025.

Best Time to Post on Instagram

Instagram boasts over 2 billion monthly users, with a significant portion accessing the platform via mobile devices. Various studies suggest that the best times to post on Instagram range from early mornings to late afternoons, with peak engagement typically observed on weekdays. Posting between 7 AM to 8 AM on weekdays and around 5 AM have been identified as optimal times to reach your audience effectively.

Best Time to Post on Facebook

Similar to Instagram, Facebook also sees high engagement during specific time slots. Posting between 9 AM and 10 AM on weekdays has been identified as an ideal window for maximizing reach on Facebook. Additionally, weekdays tend to outperform weekends in terms of engagement, with Fridays emerging as the most favorable day for posting.

Best Time to Post on TikTok

With the rise of short-form video content, TikTok has become a popular platform for engaging Gen Z and Millennial audiences. Studies suggest that posting between 10 AM and 6 PM EST on Tuesdays and Thursdays yields the best results on TikTok. However, optimal posting times may vary based on global audience engagement patterns.

Best Time to Post on X (formerly Twitter)

Twitter’s engagement patterns differ slightly from other platforms, with peak posting times falling between 9 AM and 4 PM on weekdays. Posting at strategic intervals throughout the day, especially during breaks, can help enhance visibility and engagement on Twitter.

Best Time to Post on LinkedIn

LinkedIn, a professional networking platform, sees heightened activity during weekday mornings when professionals are actively engaging with content. Posting between 7 AM and 4 PM on weekdays, with peak hours around 10 AM to 11 AM on Tuesdays and Thursdays, can help maximize visibility and engagement on LinkedIn.

Best Time to Post on Pinterest

Visual storytelling is gaining traction, making Pinterest an invaluable platform for visual-based content. Posting during peak engagement hours, such as 12:00 PM, 6:17 PM, and 8:02 PM, can help amplify your brand’s visibility on Pinterest.

Best Time to Post on YouTube

With a vast user base, YouTube offers immense potential for reaching a broad audience. Posting between 12 PM and 4 PM on weekdays and during mornings on weekends has been identified as optimal for maximizing views on YouTube.

Crafting an Effective Posting Schedule

While data-driven insights provide a foundation for optimal posting times, tailoring your approach to your specific audience is key. Experimenting with different posting times, analyzing engagement metrics, and adapting your strategy based on audience behavior can help refine your posting schedule for maximum impact.

In conclusion, leveraging data-backed insights and aligning your posting schedule with audience preferences can significantly enhance your social media marketing efforts in 2025. By staying attuned to audience behavior and continuously refining your strategy, you can cultivate a loyal following and drive meaningful engagement on social media platforms.

[Editor’s note: This article was originally published in April 2014 and has been updated for comprehensiveness.]