Crafting a Unique Voice for Success in 2025: Insights from Morning Brew’s Co-Founder

Title: Lessons from Morning Brew: How to Build a Successful Newsletter

In the realm of college memories, some may hold onto nostalgic Facebook albums, while others, like Alex Lieberman, sow the seeds of success. Lieberman’s journey from college to co-founding a newsletter now valued at $75M offers valuable insights for aspiring entrepreneurs and marketers.

Lesson 1: Embrace the Hub-and-Spoke Model
Lieberman unknowingly adopted the hub-and-spoke model while kickstarting Morning Brew at the University of Michigan. By engaging with business classes and clubs, they amassed a substantial email list. The hub represented channels providing access to their target audience (spokes). As they expanded beyond campus, an ambassador program further fueled their growth. Lieberman advises starting with localized hubs and gradually expanding while focusing on the right channels for your audience.

Lesson 2: Craft a Specific Voice
Recognizing the need for a consistent voice, Lieberman personified Morning Brew’s tone through Aaron Stoppelmann, a fictitious character embodying specific traits. This approach ensured a cohesive voice across their content, with a dedicated "voice editor" role adding personality. Establishing a distinct persona enhances brand identity and fosters audience engagement.

Lesson 3: Focus on Winning Channels
Lieberman advocates for a three-channel strategy—long-form blog content, executive social content, and a weekly email newsletter—as the future of B2B marketing. These channels cater to different stages of the customer journey, from attracting leads to nurturing relationships and enhancing brand perception. By prioritizing these high-impact channels, businesses can optimize their content strategy for maximum reach and engagement.

In a digital landscape cluttered with content, Lieberman emphasizes the importance of creating quality over quantity. By avoiding excessive focus on demand generation and prioritizing audience-centric content, businesses can forge meaningful connections with their target market.

As the success story of Morning Brew illustrates, strategic planning, a distinct brand voice, and channel optimization are key pillars of a thriving newsletter. By learning from Lieberman’s journey, marketers and entrepreneurs can navigate the evolving digital landscape with confidence and creativity.

This rewritten article maintains the essence and key lessons from the original content while enhancing readability and SEO optimization. The focus is on providing valuable insights to readers interested in building successful newsletters and digital marketing strategies.