📱Discover Disney Plus in Vertical Mode

Stacked Marketer: Your Ultimate Daily Marketing Newsletter

Welcome to Stacked Marketer, the marketer’s go-to daily newsletter! Here’s a roundup of the latest marketing trends and insights from our January 9, 2026 edition.

Good Morning, Marketers!

As we ease into the weekend, take a breather and enjoy a laid-back Friday. With the new year just beginning, there’s no rush to move mountains today. Consider saving that one task for Monday. Your energy is precious, so pace yourself and embrace the relaxed vibes.

Marketing Highlights

Disney+ Goes Vertical, Microsoft Innovates, and AI Takes Center Stage

  • Disney’s Short-Form Strategy: Disney+ is set to launch a vertical video app, mirroring TikTok’s format to engage users with short, algorithm-driven clips.

  • Microsoft’s Copilot Checkout: Microsoft introduces Copilot Checkout and Brand Agents, enabling direct purchases within AI chat experiences, revolutionizing e-commerce funnels.

  • AI in Product Discovery: Over 60% of Gen Z now uses AI for product discovery, emphasizing the need for brands to blend human creativity with AI-driven strategies.

Insights from Google

Gmail’s AI Overviews, SEO vs. GEO, and More

  • Gmail’s AI Overviews: Gmail introduces AI Overviews to enhance user experience, providing instant answers within the inbox.

  • SEO Strategy: Google emphasizes focusing on audience behavior rather than labels like SEO or GEO, urging businesses to adapt to evolving search trends.

Sponsored Content

BELAY: Revolutionizing Back Office Operations

  • Operational Efficiency: BELAY offers operational support for high-growth businesses, providing executive assistants, financial experts, and marketing specialists to streamline back-office tasks.

PPC Strategies

The Power of Audience Segmentation

  • Audience Targeting: Audience segmentation is key to PPC success, allowing brands to tailor messages based on demographics, interests, and context for higher engagement and lower costs.

Trusting Ads in a Digital Age

Building Trust with Younger Audiences

  • Ad Trust: Contrary to common beliefs, the 18-34 demographic now trusts ads more than ever, signaling a shift in how younger audiences perceive advertising.

Collaboration in Marketing Roles

Balancing Media Buying and Creative Strategy

  • Role Dynamics: Successful paid social advertising requires a balance between media buying and creative strategy, emphasizing the importance of collaboration for effective ad campaigns.

Wrapping Up

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Remember, when it comes to marketing, staying ahead of the curve is key. Explore new strategies, embrace innovation, and watch your campaigns soar!

This article is based on content from Stacked Marketer’s January 9, 2026 newsletter. Visit Stacked Marketer for more industry updates and insights.

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