📈 15% Surge: Analyzing the Significant Increase

STACKED MARKETER – Your Ultimate Daily Marketing Newsletter

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October 30, 2025

Happy Friday! Today is the day we indulge in our favorite candies, trade unwanted treats, and ponder the enduring mystery of Necco wafers. Seriously, who even eats those? If you’re a fan, well, your secret is safe with us.

ALPHABET

In the world of tech giants, Google and YouTube are making waves. Alphabet, Google’s parent company, reported impressive growth in Q3, with Google Search ad revenue rising by 15% year-over-year and YouTube’s ad revenue hitting $10 billion. YouTube’s subscription businesses also generated $13 billion, showcasing a diverse revenue stream.

YouTube continues to dominate the streaming landscape, with users watching over a billion hours of content on TV screens daily. To help marketers capitalize on this trend, YouTube is rolling out new Connected TV (CTV) features like expanded thumbnail file limits and immersive video previews. With YouTube’s increasing watch time, it’s becoming a formidable competitor to traditional TV advertising.

META

Meta, formerly known as Facebook, is not just about social networking. Their latest AI Advantage+ leads campaigns integrate with CRMs like Salesforce, offering enhanced verification tools to improve lead quality. Meta’s new guide on Marketing Mix Modeling combined with lift experiments aims to provide a comprehensive approach to campaign measurement, acknowledging the shift away from last-click attribution.

CEO Mark Zuckerberg’s plan to flood Facebook and Instagram feeds with AI-generated content poses a challenge for marketers to create more engaging and targeted campaigns. Threads, Meta’s messaging app, has seen a significant increase in daily active users and engagement, making it a promising platform for advertising.

ADVERTISING

In the age of zero-click searches, PPC campaigns face new challenges. Google’s SERP features like AI Overviews and featured snippets impact click-through rates and costs. However, adapting to this evolution is key to staying profitable. Strategies like niche targeting, aligning SEO and PPC efforts, and focusing on high-value conversions can help marketers navigate the changing landscape.

DATA STORIES

While AI offers efficiency, marketers face challenges with accuracy, tool selection, ROI measurement, integration issues, and internal support. To overcome these obstacles, a combination of human oversight, strategic tool selection, and showcasing small wins can pave the way for successful AI integration within organizations.

ROUNDING UP THE STACK

Stay ahead of the curve with our free newsletter, Tactics, offering AI tactics to future-proof your career. Google Merchant Center’s new analytics, Pinterest’s AI assistant, X’s user growth in the EU, and Snapchat’s insights on gifting trends provide valuable insights for marketers looking to optimize their strategies.

BRAIN TEASER

Test your brainpower with our brain teaser: How many seconds are there in one year? Find the answer here.

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