Exciting Q3 Revenue, Innovative Threads Ads, and Custom Instagram Algorithm

Title: Meta’s Q3 Earnings Report Reveals Promising Trends for Advertisers

Meta’s recent Q3 2025 earnings report has sent ripples through the advertising world, showcasing a compelling narrative for marketers looking to leverage the platform’s vast reach and engagement. The report, which saw Meta’s revenue soar to $51.24 billion, a 26% increase year-over-year, highlighted a significant surge in ad impressions, up by 14%.

While the increase in ad impressions is undoubtedly good news for advertisers, it was also accompanied by a 10% jump in the average price per ad, signaling a potential shift in the advertising landscape. However, the silver lining lies in the fact that Meta’s daily active users across its suite of apps, including Facebook, Instagram, WhatsApp, and Messenger, grew by 8% year-over-year, reaching a staggering 3.54 billion.

For marketers, this growth in audience size and engagement presents a wealth of opportunities to connect with their target market across Meta’s platforms. Meta is also expanding its Threads ad formats to include new features such as 4:5 image and video rendering, video ads in all aspect ratios, static carousels, and Placement Asset Customization. This expansion means that advertisers can seamlessly extend their campaigns to Threads’ 400 million monthly active users without additional effort.

Moreover, Meta’s new API updates allow third-party ad providers to deliver placements on Threads, ensuring that existing ad tools can seamlessly integrate with Meta’s ecosystem as the holiday season approaches. This move aims to streamline the advertising process and maximize reach for marketers during key marketing periods.

In a bid to enhance user experience and engagement, Instagram is testing a feature that empowers users to manually curate their Reels feed by adding or removing topics of interest. This user-centric approach not only enhances the user experience but also presents an opportunity for marketers to reach audiences who are genuinely interested in their content, potentially leading to better engagement and conversion rates.

As Meta continues to innovate and refine its advertising offerings, marketers have a unique opportunity to capitalize on the platform’s expansive reach and engaged user base. By staying abreast of these developments and leveraging the latest ad formats and targeting options, advertisers can position themselves for success in an ever-evolving digital landscape.

The post "Promising Q3 earnings, new Threads ad formats, and Instagram’s algo goes custom" originally appeared on Stacked Marketer, the marketer’s #1 daily newsletter, providing valuable insights and updates for industry professionals.