"Reddit’s Latest Objective, WhatsApp Advertising Update, and Introduction of Audio Ads on Amazon DSP"

Stacked Marketer: Your Ultimate Daily Marketing Newsletter

As the summer season bids adieu, it’s time for your marketing platforms to shift gears and get back into full swing. The latest updates and trends in the marketing world are buzzing, and Stacked Marketer is here to keep you in the loop with the most crucial insights.

Reddit’s 6-Second Engaged Video Views

In the realm of online forums, Reddit is making waves with its new optimization goal for 6-second Engaged Video Views. This innovative approach ensures that your ads reach users who are likely to watch them for at least six seconds, emphasizing quality over quantity. Early adopters have witnessed a remarkable +130% view-through rate, signaling a shift towards maximizing meaningful interactions with audiences.

WhatsApp Ads Take Center Stage

Knock, knock! Who’s there? Your ad, now making a grand entrance in WhatsApp Status. Meta has introduced a new advertising feature that allows ads linking to WhatsApp chats to appear in a separate tab within the Updates section. By leveraging manual or Advantage+ placements and incorporating Instagram Stories, this new ad placement offers a direct channel to engage with customers in a space where they are already active. It’s a promising opportunity that merits exploration and experimentation.

SiriusXM and Amazon’s Dynamic Partnership

Turning up the volume on advertising innovation, SiriusXM has teamed up with Amazon to enable the purchase of programmatic ads across Pandora and SoundCloud directly within Amazon’s DSP. This collaboration merges Amazon’s robust first-party data with SiriusXM’s listener data to create sophisticated audience segments, revolutionizing the landscape of audio advertising campaigns. With this partnership, your marketing message is set to captivate audiences visually, textually, and sonically, presenting a comprehensive and immersive brand experience.

In conclusion, the latest marketing updates are shaping a dynamic landscape ripe with opportunities for brands to connect with their audiences in innovative ways. Stay tuned with Stacked Marketer to stay ahead of the curve and make the most of these transformative trends.

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Reddit’s new goal, a WhatsApp ads update, and audio ads make it to Amazon DSP – Stacked Marketer