Switching APIs: A Guide to Seamless Integration

STACKED MARKETER – Your Ultimate Daily Marketing Digest

Welcome to Stacked Marketer, the marketer’s go-to source for the latest industry updates and insights! Here’s a recap of the top stories from our newsletter dated August 19, 2025.

GOOGLE: Enhancements in Merchant API and Ad Previews

Google is rolling out significant updates to its Merchant API, replacing the old Content API for Shopping. The new Merchant API promises cleaner diagnostics, enhanced shipping signals, and integration with Product Studio’s image-generation API for automated creative. Advertisers managing complex feeds are advised to prepare for the transition to leverage new features early.

Moreover, Google Ads now allows users to preview ads directly from the console, eliminating the need for additional tabs. Additionally, manual language targeting in Search campaigns will be replaced by AI-driven language detection by the year-end. While this shift aims to streamline setups, initial mismatches may occur, emphasizing Google’s push towards AI reliance.

SOCIAL MEDIA: Meta’s Targeting Updates, LinkedIn Analytics, and TikTok’s Hashtag Limit

Meta is streamlining ad targeting options on Facebook and Instagram, emphasizing broad targeting to optimize AI performance. LinkedIn introduces rolling analytics for post-level insights, aiding users in tracking post performance over time. Meanwhile, TikTok is reportedly imposing a five-hashtag limit per post, potentially enhancing content quality and user experience.

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INSTAGRAM: Optimal Posting Frequency Insights

An analysis of over 2 million Instagram posts reveals that posting 3-5 times a week strikes a balance between reach, growth, and content quality. While posting more frequently can yield higher follower growth rates, diminishing returns are observed beyond 5 posts per week. Consistency, quality, and audience engagement are key factors in maximizing post effectiveness on Instagram.

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DATA STORIES: Platform-Centric Branding Insights

Data reveals Instagram as the most brand-centric platform, with a high percentage of users following brands. Leveraging platforms like Facebook, TikTok, and LinkedIn strategically can amplify brand visibility and engagement based on user demographics and intent.

Stay tuned for more updates, insights, and brain teasers in our daily newsletters. For advertising opportunities, reach out to us and connect with a global audience of top marketers.

That wraps up our newsletter highlights for today. For more in-depth articles and the latest marketing trends, visit Stacked Marketer. Thank you for being a part of our community!