Social Media Video Trends Report: Insights from 1,000+ Marketers on HubSpot Blog

The year 2025 has arrived, ushering in a wave of new trends and challenges for brands navigating the ever-evolving landscape of social media video marketing. If you find yourself seeking guidance on how to leverage social media video this year, fear not. As your trusted content creator and social media expert, I am here to equip you with the knowledge and insights needed to thrive in the realm of social media video marketing in 2025. Drawing from valuable data sourced from HubSpot’s comprehensive Social Media Trends Report, which aggregates insights from over 1,000 social media marketers, we are well-equipped to delve into the key trends shaping the industry.

Is social media video marketing effective in 2025? In a word, absolutely. Our data reveals that the top three social media platforms driving site traffic, social media engagement, and audience growth are all video-centric platforms—namely, Instagram, YouTube, and TikTok. Among these platforms, Instagram emerges as a standout performer, with a majority of marketers citing it as the best platform for driving site traffic, social media engagement, and audience growth. YouTube follows closely behind in boosting site traffic, while TikTok excels in social media engagement and audience growth. It comes as no surprise that these platforms are poised to receive increased investments from marketers in 2025, given their dominance in the realm of short-form video content.

As we navigate the dynamic landscape of social media video marketing in 2025, here are four key trends to watch:

1. Embracing Micro-Influencers: The era of partnering with smaller influencers is on the rise, with a focus on micro-influencers who boast niche audiences and foster deeper connections with their followers. Marketers are increasingly recognizing the value of working with smaller creators, with a significant proportion planning to ramp up their investment in influencer marketing this year.

2. Community Building: Building a vibrant social media community is set to become a cornerstone of brand strategies in 2025. Marketers are placing greater emphasis on cultivating active communities, which yield benefits such as increased brand sentiment, follower growth, and user-generated content. Expect brands to leverage video challenges and user participation to foster community engagement.

3. Exploring New Platforms: With a growing emphasis on staying ahead of the curve, brands are actively seeking and testing emerging social media platforms to diversify their reach and adapt to evolving consumer preferences. The agility to explore new platforms is crucial in a rapidly evolving digital landscape.

4. Tailoring Content to Platforms: Recognizing the unique nuances of each social media platform, marketers are increasingly focusing on tailoring their content and tone to align with the specific characteristics of each platform. From polished Instagram visuals to authentic TikTok moments, adapting content to resonate with platform-specific audiences is key to driving engagement.

While the realm of social media video marketing presents exciting opportunities, it also poses challenges. Marketers are tasked with staying abreast of new trends, measuring ROI effectively, and creating engaging content amidst a rapidly shifting landscape. By investing in community management, experimenting with emerging channels, and tailoring content strategies to fit platform dynamics, marketers can navigate these challenges and harness the full potential of social media video marketing in 2025.

As we embark on this transformative journey in the realm of social media video marketing, remember to stay agile, embrace innovation, and leverage the power of video to connect with your audience in meaningful ways. By staying attuned to industry trends and consumer preferences, you can position your brand for success in the dynamic world of social media video marketing. Here’s to a year filled with creativity, engagement, and growth in the realm of social media video marketing in 2025.