Reddit’s Growth Consultant Shares Insights on Crafting Your Niche SEO Approach

Title: Navigating the Evolving Landscape of SEO with Kevin Indig

In the ever-evolving world of digital marketing, SEO has transformed from a one-size-fits-all strategy to a complex and dynamic game with diverse playing fields and rules. Kevin Indig, a seasoned Growth Advisor renowned for his work with major brands, sheds light on the key strategies marketers need to adopt to succeed in this new era of SEO.

Vertical-Specific Strategy: The Key to Success
Indig emphasizes the importance of tailoring SEO strategies to specific verticals. In a landscape where search results vary based on the type of query, understanding the nuances of each vertical is crucial. Whether it’s optimizing for Google Shopping or AI Overviews, marketers need to adapt their approach to stay ahead in the game.

Experimentation: Embracing the Unknown
Gone are the days of plug-and-play SEO strategies. Indig reminisces about the early days of SEO when experimentation and discovery were the norm. Today, he advocates for a similar approach, urging marketers to embrace experimentation, learn from their findings, and adapt their strategies accordingly.

Diversifying Beyond Google
While Google remains a dominant player in the search arena, Indig suggests that marketers should not limit themselves to one platform. Depending on the vertical, other players like Amazon or emerging technologies such as ChatGPT may offer unique opportunities for visibility and growth. Understanding where your target audience is searching and adapting your strategy accordingly is key.

Authenticity Over Production Value
In a world where brands invest heavily in curated experiences, Indig highlights the power of authenticity. He advises brands with limited budgets to focus on creating genuine, unpolished moments that resonate with consumers. By balancing well-produced assets with authentic content, brands can build trust and engagement without breaking the bank.

Looking Ahead: Uncovering Underrated Marketing Channels
As the marketing landscape continues to evolve, Indig poses a thought-provoking question about underrated marketing channels. By exploring new avenues and staying open to experimentation, marketers can uncover hidden opportunities for growth and engagement.

In conclusion, navigating the complexities of modern SEO requires a blend of vertical-specific strategies, experimentation, and a keen understanding of consumer behavior. By following the insights shared by Kevin Indig, marketers can adapt to the changing digital landscape and drive success in an ever-evolving industry.