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The Top Three Digital Marketing Stories Today

In the fast-paced world of digital marketing, staying informed about the latest trends and news is crucial for success. Here are the top three stories making waves in the industry today:

1. Massive Miscategorizations in Digital Ads

A recent study by Adlook has revealed a concerning trend in digital advertising targeting. The study found that a significant number of digital ads mislabel people, particularly in the "Moms" segment, where over half of the targeted individuals were actually men, and 62% of them did not have children. Similarly, in the broader "Parents" group, 67% of those targeted also claimed not to be parents. Adlook emphasizes the unreliability of traditional targeting methods and advocates for the use of behavior-based data to optimize ad campaigns and prevent wasted ad spend. Read more

2. TikTok CPMs Are Plummeting

With the looming threat of a potential TikTok ban in the U.S., ad prices on the popular social media platform are experiencing a sharp decline. Data from Varos indicates a significant drop in TikTok’s U.S. ad rates (CPMs) in 2025, contrasting with the rising ad rates on Facebook and Instagram for short-form video content. Read more

3. Google Local Service Ads Console Outage

Google recently confirmed an outage in its Local Service Ads (LSA) advertiser console, affecting users with timeouts and errors starting at 8 a.m. ET. The issue persisted throughout the day, hindering advertisers’ ability to manage their LSAs effectively. Google assured users that they were working on a fix, and by 6 p.m. ET, the problem was resolved. Read more

Stay tuned for more updates on these stories and other key developments in the digital marketing landscape.

Tools We Use to Put the Newsletter Out

In the world of digital marketing, having the right tools can make all the difference. Here are some essential tools we use to create and distribute our newsletter:

  • Google Ads courses: Enhance your Google Ads skills with courses like "Inside Google Ads" and "Advanced Google Ads."
  • Meta ad courses: Explore courses on Meta ads through platforms like Foxwell Digital Courses.
  • Media Buyers Slack: Join communities like Foxwell Founders Community for valuable insights.
  • Lifetime marketing tool deals: Discover exclusive deals on marketing tools through platforms like Appsumo.
  • Podcast recording: Simplify podcast recording with tools like Riverside.
  • Online forms: Create interactive forms with platforms like Tally (get 50% off the first 3 months).
  • Email newsletter: Streamline your newsletter creation process with platforms like Beehiiv.

Stay informed and empowered with the latest updates from the digital marketing world. For more insightful content, check out our twice-weekly podcast.

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