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The Top Three Industry Stories Today

In today’s digital marketing landscape, staying informed about the latest trends and news is crucial for success. Here are the top three industry stories making waves today:

1. Ads Showing Up Without Permission
Web site owners are reporting a concerning trend where ads that block content are automatically appearing on websites without user consent. This intrusive practice is leading to visitors abandoning pages due to the inability to close these ads. Craig McDaniel, founder of Sweepstakes Today, highlighted how his site is being "hijacked by ads," including placements from major brands like Walmart and AC/DC. The issue has been traced back to ad-service companies like Criteo and Magnite.

2. AI Art Cannot Be Copyrighted
In a recent court ruling, it was determined that AI-generated art cannot be copyrighted, as AI is not considered a human author. This decision came after an AI poetry author attempted to claim damages for the reuse of AI-generated poetry. The court sided with the notion that only humans can hold copyrights, even in the case of generative AI that solely uses text prompts.

3. Google Removes Pages With No Traffic from Search
Google has confirmed that pages with low user engagement may be removed from future search rankings. This decision underscores the importance of user interaction in determining a page’s relevance and visibility in search results. Factors such as user clicks, query relevance, and overall user satisfaction play a crucial role in determining a page’s ranking on Google.

Stay tuned for more updates on these stories and other important industry developments.

This article highlights the top three industry stories in digital marketing today, focusing on issues such as unauthorized ads, AI-generated art copyright, and Google’s search ranking criteria. Stay informed and ahead of the curve with these key insights into the digital marketing landscape.