Bend It Like Beckham: Mastering the Art of the Tilt

The Top Three Industry Stories Today

🥇 Right-Side Up Sales

🎯 Right on target: Recent research indicates that the direction in which marketing copy text is rotated (left vs. right) in ads and packaging can impact consumer preferences.

  • Right-rotated text enhances product appeal, especially when highlighting key features.
  • This effect is amplified for consumers with specific dieting goals:
    • Health-conscious consumers prefer right-rotated text.
    • Those seeking unhealthy options prefer left-rotated text.

🥈 TikTok Ban Fear = Cheap Ads

💸 Buy now, worry later?: Uncertainty surrounding TikTok’s future in the U.S. has led to a divide among advertisers on whether to continue or withdraw, resulting in a drop in ad prices.

  • The threat of a U.S. ban has unsettled marketers, with some reducing or exiting ad campaigns.
  • Consequently, TikTok’s auction-based pricing system has driven costs down for remaining advertisers, creating a buyer’s market.

🥉 Meta Adds Custom Branding to Ads

$META ( ▲ 0.29% ) now offers the ability to incorporate branding elements like logos, fonts, and color schemes into ads, allowing for customization of headlines, captions, and banner overlays.

  • Users can set brand preferences for future ad image generation.
  • Enabling ‘Apply this branding’ applies preset branding to relevant image generation and overlays, enhancing brand consistency.

Today’s Other News

Advertising 📣

  • The Trade Desk: Despite missing revenue targets for the first time in over 33 quarters, The Trade Desk remains a significant player in ad tech, with a strong position in programmatic advertising.

Search 🔍

  • Google Rankings Update: Google confirms that pre-March 2025 Core Update ranking fluctuations were not related to the update itself, emphasizing ongoing algorithm adjustments.
  • AI Overviews Placement: Google is testing moving AI Overviews from the top to the middle of search results, potentially impacting user engagement.

Social Media 📱

  • Meta’s Community Notes: Meta’s initiative to replace third-party fact-checkers with Community Notes faces challenges on X, with less than 10% of notes making it to the platform due to consensus requirements.

A Puzzle for the Rest of Us 🧩

  • LinkedIn’s "Zip" Game: LinkedIn introduces a new connective puzzle game, "Zip," offering a simplified gameplay experience compared to previous titles.

The Ticker

Social Media

Ad Platforms

Ad Tech

Marketing Agencies

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