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Top 45 Video Marketing Stats for 2025: Latest Insights
In the realm of marketing, the power of visual storytelling through video content is becoming increasingly evident. Recent video marketing statistics underline the effectiveness of video in conveying brand narratives, elucidating value propositions, and fostering connections with customers and prospects. The allure of video lies in its ability to captivate audiences through storytelling, relatability, and succinctness.
To assist marketers in harnessing the potential of video in their marketing endeavors, a compilation of fresh video marketing statistics sourced from HubSpot and various third-party studies has been curated. These statistics shed light on how marketers are utilizing video, its performance metrics, and more.
General Video Marketing Statistics
- 89% of businesses are actively engaged in video marketing. (Source: Wyzowl Video Marketing Statistics 2025)
- 13.99% of marketers plan to increase investments in video marketing channels in 2025. (Source: HubSpot 2025 State of Marketing)
- 93% of marketers consider video an integral part of their overall strategy. (Source: Wistia 2024 State of Video Report)
- 37% of marketers have not adopted video marketing due to various reasons, including uncertainty about ROI and perceived high costs. (Source: Wyzowl Video Marketing Statistics 2025)
- 65% of marketers who do not currently use video marketing intend to start in 2025. (Source: Wyzowl Video Marketing Statistics 2025)
- 18% of businesses utilize AI tools for video content production. (Source: Wistia 2024 State of Video Report)
- Auto-generating captions and transcripts is the top AI use case for videos, with a 59% adoption rate. (Source: Wistia 2024 State of Video Report)
- 254% more businesses captioned their videos in 2023 compared to 2022. (Source: Wistia 2024 State of Video Report)
- Tech marketers create videos for various purposes, including explaining complex products, improving brand awareness, and generating leads. (Source: VidCo 2024 State of Video Marketing Report)
- 55% of marketers produce videos in-house, 14% outsource to vendors, and 31% utilize a combination of both approaches. (Source: Wyzowl Video Marketing Statistics 2025)
Video Marketing Performance Stats
- 93% of marketers report a strong ROI from video marketing. (Source: Wyzowl Video Marketing Statistics 2025)
- 21% of marketers believe that short-form videos deliver the highest ROI. (Source: HubSpot 2025 State of Marketing)
- Shorter videos drive higher engagement, while longer videos achieve more watch time. (Source: Wistia 2024 State of Video Report)
- 74% of companies measure video ROI using engagement metrics like views, view rate, and average watch time. (Source: VidCo 2024 State of Video Marketing Report)
- Product videos, educational videos, and webinars are among the top video types companies aim to create. (Source: Wistia 2024 State of Video Report)
Social Media Video Marketing Stats
- 35% of companies created social media videos in 2023 and planned to continue in 2024. (Source: Wistia 2024 State of Video Report)
- YouTube, Instagram, and TikTok are the top social formats where marketers plan to invest more in 2025. (Source: HubSpot 2025 State of Marketing)
- Short-form videos and live streaming are popular video formats among marketers. (Source: HubSpot 2025 State of Marketing)
YouTube Shorts Marketing Stats
- Alphabet Inc reports a significant increase in Shorts’ monetization rate, indicating growing advertiser interest. (Source: Alphabet 2024 Q1 Earnings Call)
- YouTube Shorts average over 70 billion daily views and have garnered 2 billion monthly viewers. (Source: Alphabet Q3 Earnings Call)
- Most Shorts are between 30-40 seconds long, with 50-60 second Shorts receiving the highest views. (Source: INFLOW Network)
In conclusion, video marketing presents a compelling opportunity for businesses to engage with their audience effectively. Whether you are just starting or looking to enhance your existing video marketing strategy, the insights provided in this article can serve as a valuable resource to guide your efforts in 2025. Remember, video marketing doesn’t have to be exorbitant; with creativity and the right approach, impactful videos can be created to elevate your brand’s presence and engagement levels.
Editor’s note: This article was originally published in August 2015 and has been updated for comprehensiveness.