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The Latest in Digital Marketing: Top Stories and Trends

In the fast-paced world of digital marketing, staying ahead of the curve is essential. From algorithm updates to industry insights, here are the top stories making waves today.

1. Do Business Hours Impact Google Rankings?

In a recent study by Joy Hawkins of Sterling Sky, it was discovered that Google’s ranking algorithms seem to favor businesses with listed business hours, especially in local searches. Surprisingly, a business without listed hours outranked those marked as "Open Now." This raises the question: does omitting hours have the same effect as claiming to be "Open 24/7"?

2. Google Merchant Center Shipping Rates Bug

Retailers have been facing a bug in Google Merchant Center that prevents them from adding shipping rates and costs, hindering their ability to run ads on Google Ads or list products on Google Shopping. While a temporary workaround has been suggested, Google is yet to address the issue.

3. X-Rated Ad Compliance Issues

A recent study delved into adult advertising on certain platforms, highlighting compliance challenges with policies regarding adult content. The study found a significant number of non-compliant ads and inconsistencies in moderation across different languages.

Today’s Other News:

  • Google Ads experienced issues over the weekend, but the problem has now been resolved.
  • Google is updating its Display Ads network with more inventory and creative tools.
  • Google is testing triple-serving ads on search results pages.
  • Amazon’s drone deliveries face pushback in Texas, leading to operational shutdown by September.

In Conclusion:

Staying informed about the latest trends and updates in digital marketing is crucial for success in the ever-evolving landscape of online advertising. By keeping abreast of industry news and adapting to changes, marketers can navigate challenges and capitalize on opportunities in this dynamic field.

For more insights and updates on digital marketing, tune in to our twice-weekly podcast and stay ahead of the curve in the world of digital advertising.

🔗 Source: beehiiv

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