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Ascending Shadows: Unveiling the Dark Metric
Title: The Latest Trends in Digital Marketing: Instagram, YouTube, and Liner Updates
In the fast-paced world of digital marketing, staying updated with the latest trends and changes in popular platforms is crucial for success. Today, we delve into the recent updates from Instagram, YouTube, and Liner, shedding light on how these changes can impact your marketing strategies.
Instagram’s Secret to Ranking Videos
Instagram’s head, Adam Mosseri, recently revealed insights into the platform’s video ranking algorithm. It’s not just about viewers finishing a video; the total watch time also plays a significant role. Instagram considers both the percentage of the video watched and the total seconds spent viewing. This means that longer videos are not penalized, as each second contributes to the overall ranking.
YouTube Cuts Interruptive Ads
Starting May 12, YouTube is making a significant change to its ad placements. The platform will reduce mid-roll ads that are deemed interruptive, opting for more natural break points like pauses or transitions. Creators can choose between automatic ad placements or manually selecting slots. However, manually chosen interruptive ads may result in lower revenue.
Liner Targets Search Ad Shift
Liner, a South Korean AI search engine backed by Samsung, is experimenting with ads using a cost-per-click (CPC) model in the U.S. and Europe. Unlike its competitors, Liner believes that CPC offers better measurability. The company is also exploring a new type of ad called AI search ads, bridging the gap between search and display ads.
These updates highlight the evolving landscape of digital marketing and the importance of adapting strategies to align with platform changes. By understanding these developments, marketers can optimize their campaigns and stay ahead of the competition.
Stay tuned for more updates on digital marketing trends and strategies to elevate your brand’s online presence.
Remember, the key to success in digital marketing lies in staying informed and adapting to the ever-changing digital landscape. Embrace these updates and leverage them to enhance your marketing efforts effectively.
This article provides insights into recent updates from Instagram, YouTube, and Liner, focusing on their impact on digital marketing strategies. It highlights the importance of staying informed and adapting to changes in the digital marketing landscape for success.