Does your business have an open house, special sale, milestone, anniversary, employee birthday, etc you would like to feature this month on social media?

Shining a light on your employees and your customers adds a personal and emotional connection to your brand. Ideas: Employees involved in day to day activities or joining each other on fun outings [bowling league nights or spectator sporting events], testimonials and expanded customer experience stories, before and afters, images of clients/customers interacting with staff, etc.

Your commitment to making the community a better place goes a long way in the eyes of existing and potential customers. Did you recently support or are you supporting an upcoming charitable endeavor? (* Remember: once the posts go “live”, encourage your team to tag themselves, friends and others involved to help the posts reach even further. Candid pics and videos taken on your smartphone are definitely okay, in fact - preferred!)

A great way to create differentiation is to position you and/or your company as an expert in the industry. One of the best ways to expand reach and encourage engagement is by sharing advice that directly relates to the pain points or challenges faced by your ideal customers and clients. This “expert advice” could easily come in the form of quick how-to’s, best practices, tips, or even an opinion of a new product, treatment or service related to your industry.