Request for Proposal – Client Needs Analysis RFP/CNA Form General InformationRequested by: Name | Phone | Email Date of Submission MM slash DD slash YYYY Business InformationBusiness Name Business Website Primary Industry: Home services Medical Retail Education Other How many years have you been in business?1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950What products/services do you provide? Which are most profitable?What is your unique selling proposition? (What are your most distinctive selling advantages?)How would you describe your brand image? (include company slogan if applicable)Best performing months: January February March April May June July August September October November December Best performing days: Monday Tuesday Wednesday Thursday Friday Saturday Sunday Do you currently have the ability to handle more business? Yes No Advertising HistoryDo you currently advertise? Yes No Current Strategies and Spending: Product | BudgetWhat is working the best? What is working the least? How do you measure advertising success? (Quantifiable KPI)What are your current goals? Do you face any challenges in achieving these goals?If you had a blank check to solve for all your marketing needs what would you do?Target AudienceAge Range (low) Age Range (High)Household Income: under $50k $50k – $100k $100k – $150k above $150k What percentage of the target audience is Male?What percentage of the target audience is Female?Where does the target audience live? (State, counties, zip codes, radius, etc.) What interests or behaviors does the target audience demonstrate?Where does the target audience spend time online?Competitive AnalysisMarket Competitor 1 Strengths? Weaknesses? Elaborate if needed.Market Competitor 2 Strengths? Weaknesses? Elaborate if needed.Market Competitor 3 Strengths? Weaknesses? Elaborate if needed.Budget RecommendationsDo you have a budget in mind for this project? Yes No If yes – what is the budget? (Please indicate time frame) link to ad to sales ratio documentBudget Determination:Total Advertising Investment Last Year:Gross Revenue Last Year:% of Gross Sales Spent on Advertising Last Year: Δ
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