Please describe the content needed and why it is needed
Who is the audience? (geographic, demographic, psychographic traits)
What would you like to communicate specifically?
Who is the audience? (geographic, demographic, psychographic traits)
What do you want the audience to do? (Generate Awareness, Invite to Webinar, Schedule a Demo, Activate Account, Stay Top of Mind, Write a Review, etc.)
Why would this specific audience want to do it? (Features, Benefits, Unique Selling Propositions)
How are you measuring success?
design inspiration, logos, references, documents, etc
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