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Posts by Paul Evans

Creepy but Effective, Retargeting Works!

You have probably noticed ads for something you’ve been looking at following you around the Internet once you’ve left a website.  How does that work? You are doing some online shopping and see something you really like but decide against buying it. While scrolling through a different site, you see the same item on your sidebar.…

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WEBINAR: Zero Moment of Truth Training

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my word for it – take the word of the guys who own this playing field outright. They make the rules and…

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WEBINAR: Zero Moment of Truth Training

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my word for it – take the word of the guys who own this playing field outright. They make the rules and…

Read More