Posts by Paul Evans

Is Your Phone Spying On You to Serve Relevant Ads?

Relevance is key in marketing today.  But, is your smartphone spying on you to get the marketing data? There is a tech rumor that refuses to die. It is the one that says Facebook uses your smartphone microphone to listen to you and those around you, then serves you ads that are relevant to what…

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Should You Invest Money to gain Facebook Likes?

Disclaimer: Facebook fans are important for brand building, but they aren’t that important – anymore. Ever since Facebook severely limited the organic reach of fan pages in the newsfeeds, the power of the “like” has diminished greatly.   This is why it puzzles me a little bit when I see people spending precious advertising dollars…

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The Olive Bar & Gift Shop – Targeted AD Campaign Success!

ChartLocal Digital Agency helped Olive Chattanooga owner, Josh Ferguson, invest his advertising dollars more efficiently than ever before.  By running Facebook ad campaigns that targeted people within a 1 mile radius of the store, ChartLocal Digital Agency was able to bring nearby pedestrian traffic and neighbors into the store for wine tastings and special events.…

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All Star Tint & Graphics – Huge WIN with ChartLocal!

Mike Petty contacted ChartLocal Digital Agency to incorporate digital advertising into his marketing mix.  Realizing that his customers were more connected than ever before, and spending more time on Facebook than with any other media, he knew it was time to try something different.  ChartLocal Digital Agency launched a Facebook Contest on his business page,…

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10 Best Practices for Facebook Pages

These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, services, and drive business growth. Keep Your Posts Short Having a good headline and keeping the post length to less than…

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WEBINAR: What Consumers Expect From Businesses

Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. This pattern is amplified now that digital first millennials are hitting their stride as consumers. So what expectations do today’s consumers…

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Best Practices: Managing Negative Customer Reviews

DO’S AND DON’TS FOR MANAGING NEGATIVE CUSTOMER REVIEWS Negative reviews can seem like a personal attack on your business’s integrity.  Yet handled appropriately, online criticism can be turned around and used to promote your business. In this article, you’ll find helpful tips and best practices for handling negative reviews posted by your customers. Do respond…

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Tips for Running a Facebook Contest

Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For example,…

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19 Surprising Words That Increase Reach!

Thank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that hold more power over our decision making process than others, according to today’s infographic by QuickSprout. For example, if you were running…

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