Posts by Paul Evans

2018 is almost half over and we are almost 9/10th of the way to the second decade of the 21st century. So it’s time to look at what is shaping the future as it relates to digital marketing. Where is 2020 going to take us? What current trends and fads will sustain or become commonplace…

In sales and marketing, we have always been told to “ask for the business” to close the sale. It is how you grow, it is how you increase your bottom line. But today in social media, and thanks to algorithms and intelligent learning, or A.I. … if a business asks for a like, a share…

At ChartLocal, we often help business owners navigate daily challenges such as having lots to do and no time in which to do it. We also field the age-old quandary; How to increase sales on a limited marketing budget. The answer to that last puzzle may be as simple as hiring a content writer. In…

We recently blogged about the churn factor in business and how a small reduction in churn can mean huge gains in company growth and profit. New research from McKinsey shows that in addition, time spent on customer success is really turning some companies around … for the better.   According to the report, businesses with…

Digital advertising is expected to be bigger than ever in 2018. A recent study reported that advertising on Facebook will control 28.3 percent of the digital ad market share in 2018. Only Google will have a larger share at 34 percent. It is, however, truly a duopoly of these two giants, because the next closest…

A few years ago, Google said that it would start penalizing websites that were not responsive or mobile friendly. It was hailed as MobileGeddon!! Website companies the world-over blogged and emailed and advertised great rates for building responsive websites. It was a call to action for sure, a warning by the 800lb gorilla in the…