Ads Calculator Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business. Know what kind of ROI you can expect.Estimated Monthly Ad BudgetHow much do you spend a month on digital ads? Depending on type of business, we estimate that 60% of your total advertising budget should be spent on digital advertising. Then, 50% of that should be on awareness tactics, 30% on consideration tactics and 20% on conversion (including retargeting). Your website, business listings and social media presence are not considered advertising, but rather marketing operations expenses - similar to your storefront.Expected CPCHow much are you willing to pay for a click? Depending on the platform, audience and competition, small-medium businesses can expect cost-per-click to range from $1-$10 or more. Website Visitor Conversion RateHow often does a visitor convert into a lead on your website? For the average small business with a basic informational website, it's around 3%. Poorly converting websites come in around 1%. The best websites with a clear Call-to-Action come in around 10%.Average Sale PriceOn average, how valuable is a single customer in terms of Gross Revenue? This should be reflective over the lifetime value (LTV) of the customer. You can calculate that by average sale x the # of repeat visits.Lead to Customer RateWhat percentage of your leads turn into Customers? This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads.ResultsNumber Of ClicksNumber Of LeadsCost Per LeadValue Of A LeadExpected RevenueExpected ProfitThis field is hidden when viewing the formReturn On Ad Spend (%)Return on Ad Spend 200%Share your resultshttps://chartlocalcom2.wpengine.com/ads-calculator/?ads-budget=2000&cpc=2.5&conversion-rate=3.0&average-price=2500&lead=10&road=200By just copying the Direct URL Link above. It's yours and yours alone. If you'd like to start creating better ads for your customers, try running your ad campaigns through Chartlocal. Δ
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