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"Exciting News Regarding the Newsletter’s Future"
Title: Farewell Announcement: Today in Digital Marketing Podcast and Newsletter Closing
In a heartfelt message to subscribers, Tod, the creator of the Today in Digital Marketing podcast and newsletter, has announced the closure of both platforms. The decision comes after over four years of delivering daily insights and updates on the digital marketing world to a dedicated audience of over 10,000 subscribers.
The closure, effective after the release of today’s issue, is driven by several key factors outlined by Tod:
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Time Constraints: Tod revealed that managing the podcast and newsletter alongside his primary business, a social media engagement and moderation agency called EngageQ.com, has become increasingly challenging. With new clients onboard and a growing workload, Tod realized the need to refocus his efforts on the core business.
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Health Concerns: At 55, Tod acknowledged the importance of prioritizing his health, especially with significant health-related commitments on the horizon. Taking a step back from the podcast and newsletter will allow him the necessary time to rest and recuperate.
- Business Realities: Changes in the digital landscape, including Apple Podcasts’ revised download counting methodology and the proliferation of AI-generated newsletters, have impacted the revenue streams of the podcast and newsletter. These shifts have led to a decline in financial viability, prompting Tod to make the difficult decision to close both platforms.
Tod expressed his gratitude to Steph, the associate producer of the podcast and the primary writer of the newsletter, for her invaluable contributions and dedication to the project. He highlighted her growth as a writer and acknowledged her pivotal role in the success of the podcast and newsletter.
Looking ahead, Tod shared his plans for the future, including taking time off to focus on his well-being, embarking on a trip to Australia, and launching new ventures. These include a Twitch channel for video gaming under the moniker "Lowefforddad" and a project centered on Canadian culture and identity called "Far and Wide."
In closing, Tod extended his heartfelt thanks to the subscribers for their support and engagement over the years. Premium members were assured of refunds for their subscriptions, emphasizing Tod’s appreciation for their contributions to the project’s success.
As Tod bids farewell to the Today in Digital Marketing podcast and newsletter, he invites subscribers to connect with him on his upcoming projects and expressed hope for future interactions in different capacities.
This announcement marks the end of an era for Tod’s digital marketing community, but it also signals the beginning of new and exciting chapters in his journey beyond the podcast and newsletter.
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