"Rocking B2B Marketing: The Impact of the Ad Suite Formula"

Title: Rock ‘n’ Roll Marketing: How Video Brothers’ Ad Suite Formula Rocks B2B Marketing

When one thinks of B2B marketing, the image of rock ‘n’ roll may not immediately come to mind. However, Chandler Quintin, CEO of Video Brothers and a former touring musician, brings a rockstar flair to his marketing strategy, drawing inspiration from his experiences playing on Warped Tour and sharing the stage with bands like Panic! at the Disco.

Quintin’s unconventional approach to B2B marketing is all about injecting some much-needed charisma and excitement into an industry that often struggles to stand out in a crowded digital landscape. According to Quintin, B2B brands need a touch of rock ‘n’ roll to cut through the noise and capture the attention of their target audience.

At the heart of Video Brothers’ success lies the ad suite formula, a methodical approach to helping B2B brands differentiate themselves and drive results. Quintin credits this formula for the impressive 46% increase in quarter-over-quarter revenue and a 25% boost in pipeline growth experienced by Loxo, one of Video Brothers’ clients.

So, what exactly is the ad suite formula, and how does it work? Let’s break it down step by step:

Step 1: The Teaser Ad
The teaser ad serves as the opening act, capturing the audience’s attention and setting the stage for what’s to come. Instead of focusing on clicks and conversions, Quintin emphasizes the importance of creating an "attention matrix" to move audiences from a state of indifference to active engagement. The teaser ad for Loxo, for example, cleverly introduces the brand by highlighting a relatable problem – a recruiter’s quest to find Bigfoot.

Step 2: The Hero Ad
Just like the headlining act at a concert, the hero ad takes center stage with a compelling narrative that showcases the brand as the ultimate solution to the problem introduced in the teaser. Lasting around 30 seconds, the hero ad weaves a memorable story that resonates with the audience and solidifies the brand’s position as a trusted partner.

Step 3: The Follow Ups and Reminders
After the hero ad, follow-up and reminder ads keep the momentum going by reinforcing the brand’s message and ensuring it stays top of mind with the audience. These short, impactful ads serve as gentle nudges, guiding viewers towards taking a desired action, whether it’s making a call, booking an appointment, or visiting the brand’s website.

Bonus Track: The Landing Page
To complete the ad suite experience, a themed landing page adds an extra layer of excitement and engagement for the audience. By maintaining the same tone and theme established in the ads, the landing page continues the storytelling journey and ensures a seamless transition from ad to action.

In essence, the ad suite formula is designed to create a memorable and delightful experience for the audience, from the first teaser to the final call to action. By incorporating elements of rock ‘n’ roll energy and storytelling prowess, Video Brothers’ approach to B2B marketing stands out in a sea of traditional strategies, ultimately driving success for their clients.

In a world where standing out is key, embracing a little rock ‘n’ roll may just be the secret ingredient that sets your B2B marketing efforts apart from the competition.