New Bidding Option in Local Services Ads; Enhanced Report Filters in Search Console

Title: Enhancing Efficiency in Local Services Ads with New Bidding Options and Search Console Updates

In the fast-paced world of digital marketing, staying on top of the latest tools and features can make a significant difference in optimizing your campaigns. Local Services Ads (LSA) have become a vital component for businesses offering local services, and a recent update introduces a new bidding option that can help marketers keep costs down while maximizing results.

The introduction of the Target cost-per-lead (tCPL) bidding option in Local Services Ads is a game-changer for marketers looking to streamline their lead generation efforts. This feature leverages historical campaign data, contextual signals, and your desired average cost per lead to automatically adjust bids for optimal performance. By setting a Target CPL, such as $10, Google will aim to generate leads at that average cost, providing more control over lead costs.

To access this feature, simply select “Maximize Leads (Automated Bidding)” in the bidding modes, allowing you to benefit from a more efficient and cost-effective lead generation strategy. This new bidding option empowers marketers to make data-driven decisions and achieve better results while maintaining control over their advertising budget.

In addition to the exciting developments in Local Services Ads, Google has also made improvements to Search Console reports that will enhance the user experience for marketers. The latest update ensures that filters remain in place as you navigate between reports, saving you time and effort when analyzing data based on specific metrics. Moreover, a new “reset filters” button enables you to clear filters easily, providing a seamless user experience and reducing potential frustration.

While these updates may seem like small enhancements, they play a significant role in improving efficiency and productivity for marketers managing Local Services Ads campaigns. By leveraging the new bidding option and enhanced Search Console features, businesses can optimize their marketing efforts, drive better results, and ultimately achieve their advertising goals more effectively.

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Source: [Local Services Ads gets a new bidding option and Search Console finally sticks report filters](https://www.stackedmarketer.com/news/local-services-ads-gets-a-new-bidding-option-and-search-console-finally-sticks-report-filters/) on [Stacked Marketer](https://www.stackedmarketer.com).