Enhanced AI Tool Upgrades, Product Experts Program Stays, Cache Links Retired

Title: Latest Updates in the Digital Marketing World: Google Enhancements, AI Tools, and Program Changes

In the fast-paced world of digital marketing, staying ahead of the curve is essential to success. Google, being a major player in the online advertising realm, constantly rolls out updates and enhancements to its platforms and tools. Let’s delve into the recent developments that are making waves in the marketing community.

Google has introduced a new feature called Video Enhancement as part of its Performance Max offering. This feature is designed to boost the performance of video ads, providing marketers with a powerful tool to optimize their creatives. While leveraging this new feature can potentially yield great results, some marketers may prefer to maintain control and run tests initially before fully embracing it.

On the AI front, Google’s Gemini AI tools have received significant updates. Noteworthy among these updates is the expansion of the context window in Gemini 1.5 Flash and 1.5 Pro, which has now doubled to a whopping 2 million tokens. This enhancement opens up new possibilities for marketers to leverage AI-driven insights and strategies to enhance their campaigns.

Another key update is the introduction of the Customer Engagement Suite within Gemini AI tools. This suite empowers marketers to engage with customers across various channels, enabling interactions through text, voice, images, and more. This comprehensive suite equips marketers with the tools they need to deliver personalized and engaging experiences to their target audience.

Despite these exciting advancements, not all news is positive. Google Cache, a tool that allowed users to view cached versions of web pages, has been disabled. This change means that direct access to cached pages via Google Cache is no longer possible. However, alternative options such as the Wayback Machine, Search Console’s URL Inspection tool, and Google’s Rich Results Test tool can still be utilized to access historical page versions.

In the midst of these updates and changes, one thing remains constant: Google’s commitment to its Product Experts program. Despite rumors suggesting its discontinuation, Google’s John Mueller has reassured that the program is here to stay, providing marketers with a valuable resource for support and guidance.

As the digital marketing landscape continues to evolve, staying informed about the latest updates and tools is crucial for marketers to adapt and thrive in this dynamic environment. By keeping abreast of Google’s enhancements and program changes, marketers can leverage these advancements to drive better results and stay ahead of the competition.

Source: [Stacked Marketer](https://www.stackedmarketer.com/news/new-ai-tool-updates-and-additions-product-experts-program-isnt-going-away-and-cache-links-are-dead)