Brian Cox Advocates for Mental Health in Asics Campaign

Asics Taps Succession Actor Brian Cox for Mental Health Campaign

Renowned actor Brian Cox, best known for his role in the hit series Succession, has teamed up with Asics for a groundbreaking campaign aimed at promoting mental health in the workplace. The campaign, titled “The Desk Break,” was developed by the creative minds at Golin and features Cox in a role that echoes his on-screen persona as a formidable and no-nonsense boss.

In this innovative collaboration, Cox delivers a powerful message urging employees to prioritize movement and physical activity during their workday to enhance their mental well-being. Drawing from his own experiences and the insights gained from portraying complex characters like Logan Roy on Succession, Cox emphasizes the importance of incorporating moments of movement and respite into the daily grind.

In the Asics spot, Cox, in character as a tough and demanding boss, highlights the detrimental effects of a sedentary lifestyle on mental health. He underscores the urgency of breaking free from the confines of the desk and embracing physical activity as a means to combat stress, improve focus, and boost overall well-being. Cox’s portrayal serves as a stark reminder of the dangers of neglecting one’s mental health in the pursuit of professional success.

Asics, a leading global sports brand, has long championed the benefits of physical activity and movement in promoting both physical and mental wellness. By partnering with Brian Cox and leveraging his commanding presence and acting prowess, Asics aims to inspire employees to take charge of their mental health by incorporating simple yet effective movement practices into their daily routines.

Through “The Desk Break” campaign, Asics and Brian Cox hope to spark a meaningful dialogue around the importance of mental health in the workplace and encourage individuals to prioritize self-care amidst the demands of modern-day work culture. By harnessing the influence of popular culture and the art of storytelling, this collaboration seeks to empower employees to make positive changes in their daily lives for a healthier and more balanced future.

In a world where the pressures of work can often overshadow personal well-being, campaigns like “The Desk Break” serve as a poignant reminder that mental health should never be compromised. With Brian Cox leading the charge, Asics is paving the way for a new era of workplace wellness, one that recognizes the intrinsic link between movement, mental health, and overall happiness.