Top Cable News Show on Thursday Evening: The Five Leads in Total Viewers

In the highly competitive landscape of cable news networks, understanding viewership demographics is crucial for networks to tailor their programming to attract and retain audiences. One key demographic that networks often focus on is the 25-54 age group, as this segment is considered a prime target for advertisers due to their purchasing power and influence.

According to recent data for the Live+SD x 1,000 Total Day viewership in the 25-54 demographic, Fox News Channel (FNC) leads the pack with 238, followed by MSNBC with 131 and CNN with 111. In the Prime Time slot, FNC maintains its lead with 375 viewers, followed by MSNBC with 192 and CNN with 154.

Breaking down the viewership further into specific time slots, we see interesting patterns emerging. At 4 PM, “Your World” on FNC attracted 209 viewers, while “Tapper” on CNN had 122 and “Wallace” on MSNBC had 171. Moving to the 5 PM slot, “The Five” on FNC dominated with 380 viewers, while “Tapper” on CNN had 121 viewers, and MSNBC did not have data available.

During the 6 PM slot, “Baier” on FNC garnered 219 viewers, “Blitzer” on CNN had 138 viewers, and “Melber” on MSNBC attracted 190 viewers. As we progress to the 7 PM slot, “Ingraham” on FNC led with 259 viewers, “Burnett” on CNN had 168 viewers, and “Reid” on MSNBC had 191 viewers.

In the highly coveted 8 PM slot, “Watters” on FNC drew 385 viewers, “Cooper” on CNN had 158 viewers, and “Hayes” on MSNBC attracted 252 viewers. Moving to the 9 PM slot, “Hannity” on FNC maintained a strong viewership with 316, while “Collins” on CNN had 144 viewers, and “Wagner” on MSNBC had 194 viewers.

Closing out the night at 10 PM, “Gutfeld” on FNC saw a significant viewership of 426, “Phillip” on CNN had 159 viewers, and MSNBC’s program had data unavailable.

These viewership numbers provide valuable insights into the preferences and habits of the 25-54 demographic, guiding networks in their programming decisions and advertising strategies. As the battle for viewership continues, understanding and catering to the needs and interests of this key demographic will be paramount for cable news networks to stay competitive in the ever-evolving media landscape.