Top Cable News Ratings on Friday Night: Rachel Maddow Documentary Leads at 9 p.m.

Title: Understanding Viewership Trends: A Closer Look at the 25-54 Demographic

In the ever-evolving landscape of television viewership, understanding the preferences and habits of specific demographics is crucial for networks and advertisers alike. One such demographic that holds significant weight in the media industry is the 25-54 age group. This age range is often considered a key target for advertisers due to their purchasing power and influence. By analyzing the viewership data for this demographic across different news networks, we can gain valuable insights into their media consumption habits.

According to the latest data (Live+SD x 1,000) for Total Day viewership in the 25-54 demographic, Fox News Channel (FNC) leads the pack with 218 thousand viewers, followed by MSNBC with 126 thousand viewers and CNN with 103 thousand viewers. In the Prime Time slot, FNC maintains its lead with 269 thousand viewers, while MSNBC comes in second with 195 thousand viewers and CNN trails behind with 106 thousand viewers.

Breaking down the viewership numbers further by specific programs, we see interesting trends emerging. At 4 PM, “Your World” on FNC attracts 164 thousand viewers, while “Tapper” on CNN garners 122 thousand viewers and “Deadline WH” on MSNBC pulls in 136 thousand viewers. The 5 PM slot sees a significant spike in viewership for “Five” on FNC with 299 thousand viewers, while “Tapper” on CNN follows with 137 thousand viewers. However, data for MSNBC’s “Deadline WH” at 5 PM is not available.

Moving on to the 6 PM slot, “Baier” on FNC captures 214 thousand viewers, “Blitzer” on CNN draws 140 thousand viewers, and “Melber” on MSNBC attracts 172 thousand viewers. In the 7 PM slot, “Ingraham” on FNC leads with 222 thousand viewers, followed by “Burnett” on CNN with 159 thousand viewers and “Reid” on MSNBC with 167 thousand viewers.

As we progress into Prime Time, the 8 PM slot sees “Watters” on FNC commanding 273 thousand viewers, while “Cooper” on CNN trails with 123 thousand viewers and “Maddow” on MSNBC follows closely with 185 thousand viewers. At 9 PM, “Hannity” on FNC maintains a strong viewership of 230 thousand, while “The Source” on CNN attracts 109 thousand viewers and “From Russia” on MSNBC captures 200 thousand viewers.

These viewership numbers provide valuable insights into the preferences of the 25-54 demographic across different news networks and programs. Advertisers can leverage this data to make informed decisions on where to allocate their advertising budgets to reach their target audience effectively. Networks, on the other hand, can use this information to tailor their programming to cater to the interests of this key demographic.

In conclusion, understanding the viewership trends of the 25-54 demographic is essential for stakeholders in the media industry to stay relevant and competitive in a rapidly changing landscape. By analyzing data such as the one presented here, networks and advertisers can make strategic decisions that resonate with their target audience and drive engagement and viewership.