Opposing the Practice of Explicit Explanation

### The Power of Numbers in Marketing: Digits vs. Words

In the world of marketing, every detail matters, even down to how numbers are presented in your content. Recent research has shed light on an interesting phenomenon – the impact of using digits versus spelling out numbers in marketing copy. Let’s delve into the findings and explore why this simple change can make a significant difference in your marketing efforts.

#### **Using Digits Boosts Sales**

The study revealed that incorporating digits in marketing materials such as advertisements, websites, and product packaging can have a positive effect on sales. When consumers encounter numbers presented as digits rather than spelled-out words, they are more inclined to engage with the content and are more likely to convert.

#### **The Precision of Digits**

One key finding was that consumers perceive numbers written as digits to be more precise and helpful. In fact, reviews were deemed 10% more helpful when digits were used, and customers were up to 15% more likely to make a purchase when numbers were presented as digits.

#### **The Science Behind the Effect**

Researchers attribute this phenomenon to what they term the “Number format effect.” Digits are believed to appear more natural and appropriate to consumers, making them easier to process. When consumers encounter digits in marketing materials, it enhances the brand’s credibility and trustworthiness.

#### **Enhancing Consumer Trust**

In a world where brand credibility is paramount, familiar cues such as numbers presented as digits play a crucial role in building consumer trust. By leveraging this simple yet effective strategy, brands can enhance their messaging and drive better engagement and conversion rates.

#### **In Conclusion**

Incorporating digits in your marketing copy may seem like a small change, but the impact it can have on consumer perception and behavior is significant. By embracing this approach and aligning your content with consumer preferences, you can elevate your marketing efforts and drive tangible results. Remember, when it comes to numbers in marketing, sometimes it’s the little details that make all the difference.