2023-2024 TV Season Morning News Ratings Revealed

In a stunning display of morning show dominance, Good Morning America, ABC News’ flagship morning news program, concluded the 2023-2024 season with a resounding victory among total viewers. This remarkable achievement marks the 12th consecutive season that GMA has maintained its position at the pinnacle of morning television. However, despite this impressive feat, the coveted Adults 25-54 demographic, highly prized by advertisers, was claimed by its rival, Today, on NBC.

The morning television landscape is fiercely competitive, with each network vying for viewership and advertising revenue. Good Morning America’s consistent reign as the most-watched morning show underscores its enduring popularity and appeal to a broad audience. With its winning formula of engaging news coverage, compelling human interest stories, and lively on-air personalities, GMA has solidified its status as a morning show powerhouse.

While GMA’s stronghold on total viewership is a testament to its widespread appeal, the loss of the Adults 25-54 demographic to Today highlights the shifting dynamics within the morning show market. Advertisers place a premium on this key demographic, as it represents a crucial target audience for their products and services. Today’s success in capturing this demographic underscores its ability to connect with a specific segment of viewers and deliver content that resonates with their interests and preferences.

As GMA celebrates another season of ratings success, the competition remains fierce, with each morning show striving to attract and retain viewers in an increasingly crowded media landscape. The battle for viewership and advertising dollars continues to drive innovation and creativity in morning show programming, as networks seek to differentiate themselves and capture the attention of audiences across the country.

In the ever-evolving world of morning television, Good Morning America’s enduring popularity and strong viewership numbers position it as a formidable force in the industry. As the show looks ahead to the next season, it will undoubtedly continue to deliver the high-quality journalism and engaging content that have made it a staple of morning television for over a decade. With its winning combination of news, entertainment, and human interest stories, GMA remains a must-watch destination for viewers seeking a vibrant start to their day.