Sinclair Appoints Cindi Dias to Head Two Bakersfield Stations

Sinclair Broadcasting Group, a leading media company, has recently announced the appointment of Cindi Dias as the Vice President and General Manager of KBAK (CBS) and KBFX (FOX) in Bakersfield, California. This strategic move comes after Dias served as the General Sales Manager at the stations for an impressive 17 years.

Rob Weisbord, Sinclair’s Chief Operating Officer, expressed his excitement about Dias taking on this new role, stating, “We are thrilled Cindi will now be leading the stations in Bakersfield, where she has deep relationships in the market.” This sentiment reflects the confidence and trust that Sinclair has in Dias’s abilities to drive growth and success for both KBAK and KBFX.

Dias brings a wealth of experience and expertise to her new position, having spent nearly two decades in various roles at the stations. Her tenure as General Sales Manager has equipped her with a deep understanding of the local market dynamics and a strong network of relationships within the community.

As the new Vice President and General Manager, Dias will be responsible for overseeing all aspects of the stations’ operations, including programming, sales, and community engagement. Her leadership will play a pivotal role in shaping the strategic direction of KBAK and KBFX, ensuring that they continue to deliver high-quality content and services to their viewers.

Under Dias’s guidance, Sinclair aims to further strengthen its presence in the Bakersfield market and enhance its connection with local audiences. With her proven track record of success and dedication to excellence, Dias is well-positioned to lead KBAK and KBFX to new heights of achievement.

Sinclair’s decision to appoint Cindi Dias as the Vice President and General Manager of KBAK and KBFX underscores the company’s commitment to fostering talent and empowering leaders within its organization. As she takes on this new challenge, Dias is poised to make a significant impact on the stations’ performance and reputation in the Bakersfield community.