Roku Partners with Shopify: A Dynamic Collaboration

**STACKED MARKETER – Your Ultimate Daily Marketing Newsletter**

Welcome to Stacked Marketer, your go-to source for all things marketing! In today’s edition dated September 19, 2024, we bring you the latest trends, insights, and updates from the marketing world.

**Book Recommendations for Marketers**

In our recent survey, we asked our readers about the must-read books for marketers. Some of the top recommendations included “Think Faster, Talk Smarter” by Matt Abrahams, “Salt, Sugar, and Fat” by Michael Moss, and “Atomic Habits” by James Clear. These insightful reads can provide valuable knowledge and inspiration for marketers looking to enhance their skills.

**Video Marketing Highlights**

– **Roku’s New Ad Platform:** Roku has launched a self-serve ad platform that simplifies the process of buying connected TV ads, including a Shopify integration for native shoppable campaigns.
– **YouTube Communities:** YouTube has introduced Communities, allowing creators to engage directly with their viewers on their channels.
– **Snapchat’s AI Tools:** Snapchat is developing text-to-video and image-to-video AI generators to enhance user-generated content.
– **Substack’s Live Video Feature:** Substack now offers a live video feature for creators to engage with their subscribers in real-time.

**Google’s AI-Powered Advertising Updates**

Google Ads is rolling out new AI features, including expanded language support for Search campaigns, generative AI for customized Demand Gen campaigns, and campaign-level negative keywords for AI-powered campaigns. These updates aim to provide marketers with better targeting, analytics, and optimization tools.

**Sponsored by HubSpot: Marketing Hub and Content Hub**

HubSpot’s Marketing Hub and Content Hub offer marketers a powerful suite of tools to create personalized content at scale, activate marketing automation, and enhance lead-gen strategies with AI-powered lead scoring. These platforms streamline content creation and management, driving high-quality leads and delivering exceptional results.

**Data Stories: Insights into Buyer Behavior**

Our data stories delve into post-purchase regret among shoppers, particularly during events like Black Friday. Understanding consumer sentiments, such as post-purchase regret, can help marketers tailor their strategies to build trust and deliver value to their target audience.

**Rounding Up the Stack: Industry Updates**

– **Lead Generation with HubSpot:** HubSpot’s Content and Marketing Hubs are empowering marketers with AI-driven content creation, automation, and lead management tools.
– **Amazon’s Integration with PayPal:** Prime members can now use PayPal on participating websites, potentially increasing conversion rates for sellers on Amazon.
– **Holiday Shopping Trends:** Gartner predicts an early start to holiday shopping, with a focus on reducing spending. Marketers need to align their strategies with evolving consumer behaviors.
– **Insights from MrBeast:** Discover the strategies behind MrBeast’s YouTube success in a leaked PDF, offering valuable insights for content creators.

**Brain Teaser: Test Your Wits**

Challenge your mind with our brain teaser and uncover the answer on our website. Exercise your cognitive skills and enjoy a moment of mental stimulation.

**Poolsid**e **Chat: Fun Facts and Curiosities**

Explore the world of grumpy fish and uncover fascinating discoveries from the depths of the sea. Stay informed and entertained with our quirky anecdotes and intriguing insights.

For more engaging content and marketing updates, visit [Stacked Marketer](https://www.stackedmarketer.com) and stay ahead in the dynamic world of marketing.

That’s a wrap for today’s newsletter! Join us tomorrow for more exciting updates and valuable insights. Thank you for being a part of the Stacked Marketer community.