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**Google Introduces New AI Tools for Marketers**
Google Ads has recently unveiled a series of updates aimed at enhancing the experience for marketers. These updates include expanding AI tools for search campaigns and introducing new AI-powered image editing capabilities.
**Expanding AI-driven Search Ads**
Google is broadening its ‘conversational experience’ feature for search campaigns, enabling the generation of headlines, images, and other content. This feature is now available in multiple languages, such as German, French, and Spanish, offering marketers a more diverse reach.
**New AI Tools**
In addition to expanding AI-powered image editing beyond Performance Max campaigns, Google is now allowing advertisers to enhance image assets in various campaign types, including Search, Demand Gen, App, and Display campaigns. Moreover, asset generation is being extended to six new languages, empowering marketers to create brand-consistent visuals effortlessly.
**Enhanced Insights for Performance Max**
Google is launching a new impression-reporting tool to provide advertisers with deeper insights into the performance of their search campaigns through Performance Max. This tool showcases the performance of text and Shopping ads on search results pages, offering valuable data for optimizing ad strategies.
Moreover, Performance Max will soon feature campaign-level negative keywords, enabling marketers to exclude specific queries from search ads. Advertisers will also receive recommendations to improve underperforming ads, enhancing overall campaign effectiveness.
**Conclusion**
With these innovative updates, Google is empowering marketers with advanced AI tools to streamline their advertising efforts and maximize campaign performance. By leveraging these new features, advertisers can enhance their ad creatives, gain valuable insights, and optimize their campaigns for better results.
These updates signify Google’s commitment to providing marketers with cutting-edge tools to navigate the ever-evolving digital marketing landscape effectively. Stay tuned for more updates and enhancements as Google continues to revolutionize the advertising industry.