WEBINAR: Zero Moment of Truth Training
As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my word for it – take the word of the guys who own this playing field outright. They make the rules and we have no choice but to play the game. That aside, it’s well worth a read. Happy trails…